Bert McDowell Injury Law
The client sought a comprehensive strategy to enhance their digital presence — spanning Facebook ads, Instagram growth, retargeting campaigns, and email marketing. The aim was to generate quality leads, grow their social channels, and build consistent engagement through high-converting funnels and messaging.
Client
Bertram McDowell
Service Provided
Facebook Ads, Instagram Growth Strategy, Retargeting Campaigns, Email Marketing, Lead Generation Strategy, Funnel Optimization, Content Strategy
The Goal:
To create a performance-driven marketing ecosystem for the firm — one that could increase qualified leads, maximize ad spend efficiency, and turn followers into future clients.
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The Challenge:
The firm’s existing efforts lacked structure, consistency, and results. Paid campaigns underperformed, organic content had low visibility, and email outreach wasn’t being utilized. The legal niche also required a tone that balanced professionalism with approachability — making messaging and targeting more complex.
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The Result
Lead generation rose by 35% and CPC dropped 25% within 2 months. Instagram followers increased 40% in 6 weeks, with a 50% boost in engagement. Retargeting ads improved conversions by 30% and ROI by 22%, while email open rates grew by 20% and CTR improved 15%.
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